Social Media Optimization/SMO

Social Media Optimization:

Definition: SMO or Social Media Optimization refer ts to promoting our website to social media outlets like Facebook, Twitter, Instagram.etc.In simple words we can define SMO as to increase the awareness of your product and to make more  traffic on website we need SMO. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Why SMO is important?

Just t increase the publicity and traffic on your website wwe need SMO. With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience

Smo in digital marketing:

In Dingital Marketing it makes very important role to increase the aware of your your website or product Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. ... SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

Why SMO?

In the past, the two were looked at as separate and distinct aspects of marketing. But the reality. The lines between social media marketing and search engine marketing are becoming increasingly blurred.  is that they’re more intertwined than you might think.

While getting 1,000 Tweets on an article won’t magically boost your rankings on Google, social media marketing and SEO are both stronger together.